• Explore our Boyne Valley
  • Musuem planning and build
  • Museum plan
  • Exhibition design and planning
  • Interpretative planning

'Experience is not what happens to you, it is what you do with what happens to you'. Aldous Huxley

  • Ann Scroope
  • Ann is an interpretative designer, cultural communicator and visitor advocate with over thirty years international experience in heritage interpretation strategies and design.
    Her expertise lies in hermenutics, modalities and creative media, narrative structures and interpretation semiotics.

    She has worked on some of the most successful cultural, corporate and heritage experiences in Ireland, UK, Europe, Australia and South Africa.
    Her design innovation has been recognised through national and international awards from the Gulbenkian Institute, the Interpret British and Ireland Foundation, Guinness Ireland and the Institute of Designers of Ireland. 

    Ann brings a deep personal investment to every commission - indepth research, critical analysis, intelligent imagination, brave innovation, creativity and, not least, commercial reality.

    MA Heritage & Interpretation (Distinction) University of Leicester, 2020        BDes Ind Des (Hons) National College of Art & Design, Dublin,1988
    Accessibility Auditing (Distinction) University of Ulster, 2006                         Fire Protection in Design, Fire Protection Agency, England,1994
    Conservation in Design, Royal College of Architecture Australia,1990

    'Interpretation that connects and inspires, engages and engables, is relevant, resonant and meaningful, is my passion'. 

    Ann brings a deep personal investment to every commission, including indepth research, critical analysis, intelligent imagination, brave innovation, creative communication and, not least, commercial reality.


    Fáilte Ireland was delighted to have Ann Scroope as a mentor on our panel to provide advice and guidance on interpretation to heritage sites and visitor attractions around the country. Her experience and knowledge of the whole area of interpretation, as well as her creativity in bringing our stories to life for visitors, were of great value to the industry participating in the mentoring programme, providing them with clear and practical ideas for enhancing their interpretation and developing their visitor experience.

    Maeve Mc Keever Failte Ireland

    Scroope Design has made a critical contribution to the planning and proposed development of the Visitor Centre at Pearse's Cottage, Rosmuc. The approach at all stages has been thorough, innovative and practical. The attention given, the understanding of the brief and the significant influence of the cultural and linguistic environment is reflected throughout all her work. Ann delivered a comprehensive and robust template which has incorporated not only the needs identified by the steering group but also the suggestions and ideas of the very broad group of stakeholders.

    Sonya Nic Lochlainn, Planning & Project Manager, Údarás na Gaeltachta

    Ann helped the Pearse Museum identify its vision in relation to the exhibition, but also challenged and questioned that vision when necessary. Her repeated emphasis on the needs of visitors, particularly visitors with disabilities, was invaluable. She also kept us focussed on the idea that unless an exhibition communicates ideas and information clearly, it cannot be considered a success.

    Brian Crowley, Curator, Pearse Museum, St Enda’s, Dublin.

    I regard Ann as in the forefront of Irish specialist museum designers. She possesses high visual and emotional intelligence in reaching for solutions and in dealing with clients. She has a strong commitment to making exhibitions work for a diverse public.

    Dr. Michael Ryan, Director of the Chester Beatty Library, Dublin, 2003.