Interpretation is an evolutionary and objective process of analysis, negotiation, interrogation, selection and interpretation.

The final presentation does not spring from a single mind. It results from a complex set of interactions among a group of people whose skills, experience and ideas are significant only in relation to the contributions of others.

The process of preparation, production and final presentation is organic.

This concept of design demands a coherent collaborative, multi-disciplinary planning process from the initial long term planning through to actual solutions. Success is dependant on the effectiveness and efficiency of these interactions.