The Spirit of the Liffey
Dublin Docklands Development Authority

The study identified target market, experience content, operational services, facilities, and suggested branding for the experience.
The plan served to acquire financial support from private and public authorities.
The service was subsequently launched in 2005 with visitor numbers reaching 30,000 the first year.

Scroope Design brought together a highly creative team with an in-depth understanding of the tourist experience in Ireland. Their unique insights in to what makes a visitor attraction work provided us with a new way of looking at tourism products in the Docklands.
Loretta Lambkin, Marketing Director, Dublin Docklands Development Authority